Post ideas

What it is

Post ideas is a library of posts that worked for other artists, plus Aden's release-calendar ideas. Each idea shows what went on screen, how to make it, why it works, the footage it needs and how it performed.

Using it

Open it. On your team's Posts page, click Post ideas, or type "post ideas", "viral" or "inspiration" in ⌘K. A release plan's Posts tab links here (the lightbulb) with that song already picked.

Find one that fits. Each idea shows as a preview of the post: the hook on screen and its views in the corner, with the footage it needs underneath. The tabs narrow the library:

• Quick wins: posts you can shoot on your phone in a few minutes.
• New fans: hooks made to reach people who don't know you yet.
• Release promo: posts for an upcoming or new single, and for gigs.
• Top picks: posts that crossed half a million views.

Search, Genre and Footage you have narrow it further.

Make it yours. Open an idea, pick the song it's for, and click Write my versions. Aden writes three takes in your voice, each with the line that goes on screen and a caption, scored by the caption tester. Nothing of the original artist (names, song titles, lines) carries over.

Draft it. Draft this one saves the take as a draft post, linked to the song, and opens it in the post editor, where you add media, pick accounts and schedule or publish. Draft as is skips the versions. While you edit, the lightbulb in the editor's bar shows the idea's brief.