Ad performance
Connect Meta, TikTok, Google Ads and Spotify ad accounts, or import a report, and follow every ad and post by pillar (awareness, conversion, fans) as cards, a timeline or a funnel, per team and per track.
What it is
One place to follow your promotion wherever it runs. Analytics has an Ads tab that puts every ad and every published post into three pillars. A track's own Analytics shows the same card for the ads and posts that promote it.
Pillars
- Awareness: getting heard. Judged by impressions and the cost per 1,000.
- Conversion: getting the click to Spotify, a presave or a link. Judged by clicks and the cost per click.
- Fans: turning listeners into followers and saves. Judged by results and the cost per result.
Aden picks each ad's and post's pillar for you. Change it with the pillar picker on its row.
Three views
- Pillars: a card per pillar with its number, cost and trend. Pick a card to narrow the list below to it.
- Timeline: a lane per pillar. Ads are bars over the days they ran, posts are dots on the day they went out, releases are dashed lines.
- Funnel: how many people moved from seeing to clicking to becoming a fan, where the spend went, and a nudge when one pillar gets almost none.
Getting results in
- Connect an ad account in Apps & integrations, under Ads: Meta Ads (Instagram and Facebook), TikTok for Business, Google Ads (YouTube and Search) and Spotify Ads. Aden reads results only. It never creates, edits or pauses a campaign. A new account fills in its last 90 days; after that results update every night.
- Import a report from the Ads tab: a CSV export broken down by day and campaign, from Ads Manager, TikTok Ads Manager, Google Ads, Ad Studio or Spotify for Artists (Marquee and Showcase have no API, so this is how they get in). Importing the same days again replaces them.
Results and tracks
A result is a click from the ad through to its destination: the platform's link clicks. Cost per result is spend divided by results. Each campaign is matched to a track when its name contains the track title; change it with the track picker on the campaign's row.
Agent migration
A machine-readable brief that lets an outside AI agent move a company's catalogue, sessions, events, contacts and money into Aden over MCP or the REST API.
Let Aden pitch a track
A track's Pitched list and Up next offer "Let Aden pitch this". Allowing it files an ordinary pitch to Aden's own organisation, with the deal kinds and a rights confirmation. Up next then follows what Aden does with it.