Ads marketplace
Self-serve ads bought by organisations and shown to free users, with genre targeting, CPM budgets and house-ad fallbacks.
What it is
Organisations can promote their artists to musicians on Aden. An ad is a small card, headline, optional image and call-to-action, shown to users on free plans, targeted by musical genre. Clicks land on the promoted artist's public Aden profile or on any link you choose (a Spotify release, a shop, a show).
Ads run on every free-tier surface: the sidebar of the web and desktop app, the mobile app's home dashboard, public artist profiles of free-plan teams, and public upload pages while files are being sent, plus partner sites that embed the Aden SDK.
You pay per thousand impressions (CPM) against a budget you set. When the budget is delivered the campaign pauses itself. There's nothing to cancel and no way to overspend. Members of teams on a paid plan never see ads, and paying teams' public profiles and upload pages stay ad-free.
Using it
Create a campaign: as an organisation admin, open your organisation's Ads page and choose New ad. Give it an internal name, a headline and body, optionally a creative image, and pick the destination: one of your artists' profiles or a custom link. Save it as a draft or submit it straight for review: every campaign is checked by the Aden team before it goes live, usually within one business day. If a campaign is rejected you see the reviewer's reason on the campaigns table; edit the ad and resubmit.
Target and budget: pick genres to reach (leave empty to reach everyone), choose placements (web, mobile, desktop, partner sites), set a budget in euros and an optional schedule. Once approved, the campaign serves on its own schedule; pause and resume it whenever you like.
Track results: the campaigns table shows impressions, clicks, CTR and delivered spend per campaign, live. Pause, edit or archive a campaign at any time; duplicate a finished one to run it again with a fresh budget.
Contests
Gamified fan giveaways where entrants earn points by completing actions (follow on Spotify, save a track, share a link, etc.): with a weighted random draw to pick winners at the end.
Content radar
From a posts page, point an agent at one artist team and it reads the last ninety days of posts, the release plans and tracks about to drop, social growth per platform and caption scores, then files what to work on next. Adding an action writes a task on the release plan or the team, and a draft post when copy came with it.