Aden
ProductGrowth & marketing

Organisation leads

An organisation's or a team's own sales pipeline, festivals, brands, venues and partners they are chasing, running on the same `leads` table AND the same board, table and record sheet as Aden's internal pipeline, parameterized by scope. Socials and a first contact are captured on the create form.

What it is

Your own CRM, for an organisation or a single artist team. Track every festival, brand, venue or partner you are chasing, from first contact to won or lost, without leaving Aden.

A lead carries a name, the company behind it, a status and priority, an estimated deal value, who on your team owns it, what the next action is and when, plus free-form notes. Link the people you are talking to straight from your contacts (or create a new contact on the spot), and log every call, email and meeting on its timeline.

Find it in the sidebar, Deals → Leads in an organisation, Leads in a team, or press ⌘K and type "leads".

How to use it

  • Add a lead: "New lead" on the pipeline, or ⌘K → "New lead". Paste the socials (any platform, one link or a whole list) and add the first contact right there.
  • Work the pipeline: filter by status, search by name, company, source or owner. Open a lead to change its status inline.
  • Add the people: link contacts your organisation already has, or create a new contact from the lead. The first person added becomes the primary one.
  • Keep the history: log notes, calls, emails and meetings. Status changes are logged automatically.
  • Close it: move it to Won, Lost or Dormant. Prefer that over deleting: deleting removes the people links and the timeline with it.

Only members of that organisation or team can see or work its pipeline.

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