Aden
ProductGrowth & marketing

Campaign replies

Replies to an email campaign come back into Aden, sorted by campaign and by what kind of answer they are, so a "yes, send it over" never dies in somebody's inbox.

What it is

When you send a campaign, some people answer. Those answers used to go to whatever address was in Reply-To. One person's inbox, invisible to everyone else on the team, and impossible to tie back to the campaign that caused them.

Now replies come back into Aden. Open a sent campaign and the Responses section lists everyone who wrote back, newest first, with what they said. Out-of-offices and auto-replies are labelled so they don't look like real answers, and someone asking to be taken off the list is flagged with an Unsubscribe them button right on the reply. One click and they stop getting your campaigns, without going hunting for them in Contacts.

This is not a mail client. You can read a reply, tick it off, add the sender to your contacts, or hand the conversation to your own mail app. Writing long emails still happens where you already write them.

Using it

  1. Open a sent campaign from your Emails page.
  2. Under Responses you'll see each reply with the sender, when it arrived, and the message. Show full reply expands it.
  3. Act on it:
    • Reply opens your mail app with the sender and subject filled in.
    • The marks it handled, so the campaign list stops counting it.
    • ⋯ → Add to contacts saves the person to your address book.
    • ⋯ → Unsubscribe from campaigns takes them off your promotional list after a confirm. On a reply that reads like "take me off", the same action is offered inline. They keep getting transactional email (invoices, confirmations): only campaigns stop, and you can put them back from their contact page.
    • ⋯ → Ignore files away noise you don't want to see again.
  4. The campaign list shows a small reply badge on every campaign still waiting on someone, so you don't have to open each one to find out.

Auto-replies and out-of-office messages are never counted as waiting. They need no answer.

Was this helpful?

On this page