Aden
ProductGrowth & marketing

Ads marketplace

Self-serve ads bought by organisations and shown to free users, with genre targeting, CPM budgets and house-ad fallbacks.

What it is

Organisations can promote their artists to musicians on Aden. An ad is a small card, headline, optional image and call-to-action, shown to users on free plans, targeted by musical genre. Clicks land on the promoted artist's public Aden profile or on any link you choose (a Spotify release, a shop, a show).

Ads run on every free-tier surface: the sidebar of the web and desktop app, the mobile app's home dashboard, public artist profiles of free-plan teams, and public upload pages while files are being sent, plus partner sites that embed the Aden SDK.

You pay per thousand impressions (CPM) against a budget you set. When the budget is delivered the campaign pauses itself. There's nothing to cancel and no way to overspend. Members of teams on a paid plan never see ads, and paying teams' public profiles and upload pages stay ad-free.

Using it

Create a campaign: as an organisation admin, open your organisation's Ads page and choose New ad. Give it an internal name, a headline and body, optionally a creative image, and pick the destination: one of your artists' profiles or a custom link. Save it as a draft or submit it straight for review: every campaign is checked by the Aden team before it goes live, usually within one business day. If a campaign is rejected you see the reviewer's reason on the campaigns table; edit the ad and resubmit.

Target and budget: pick genres to reach (leave empty to reach everyone), choose placements (web, mobile, desktop, partner sites), set a budget in euros and an optional schedule. Once approved, the campaign serves on its own schedule; pause and resume it whenever you like.

Track results: the campaigns table shows impressions, clicks, CTR and delivered spend per campaign, live. Pause, edit or archive a campaign at any time; duplicate a finished one to run it again with a fresh budget.

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