Aden
Product

Contacts, leads & demo submissions

The CRM layer of Aden — team contacts, an internal sales pipeline (leads), demo submissions between artists and teams, and org-level enquiry triage with external CRM sync.

What it is

Aden has three related but distinct contact surfaces:

  1. Contacts — a per-team address book of people: collaborators, fans, booking agents, studio engineers. Each contact can optionally be linked to an Aden user account.

  2. Demo submissions — artists submit tracks to a team (e.g. a label or publisher) for review. The receiving team rates, accepts, or rejects each submission. Submitters see live status updates.

  3. Org enquiries — organisations interested in joining Aden fill out a landing-page form. The Aden admin team triages these in the admin panel and optionally pushes them to a CRM such as Attio.

The internal leads pipeline (admin-only) is the sales counterpart to org enquiries — it tracks potential teams and organisations through a full sales lifecycle with contacts, activity logs, and CRM sync.

Using it

Managing your team's contacts

From your team's Contacts page you can add and edit people in your team's address book. Each contact can hold a name, email, phone, role, and optional link to a platform Spotify/Google account.

Importing contacts in bulk

Open Add contact → Import to bring in many people at once. Three sources:

  1. CSV files — drag in one or more CSV files. Each file is mapped independently: you choose which column maps to which contact field per file, so files with different layouts can be imported together in one go. LinkedIn connection exports are auto-detected and mapped for you.
  2. Gmail — connect a Google account (one click, via the same app-connect flow used for the inbox) and pull your Google contacts directly. They flow into the same preview list as a CSV. Only contacts that have an email address are imported.
  3. Imported rows are run through spam detection (built-in rules you can toggle on/off individually, plus your own custom rules) and duplicate detection against your existing contacts before anything is saved. You can review and edit every row before confirming the import.

Submitting a demo

To submit music to a team (label, publisher, or playlist curator):

  1. Go to the team's public profile and find their Demos page, or navigate to Demos in your own team's sidebar to manage your submissions.
  2. Click Submit demo, choose or paste a track URL, add a description and an optional peak-moment timestamp.
  3. The receiving team is notified. You can track the status (pendingaccepted or rejected) from your demos list.

Receiving and reviewing demos

As a team receiving demos:

  1. Open Demos in your team sidebar to see all incoming submissions.
  2. Rate and leave a status on each demo. Accepted demos can be linked to a track in your library.
  3. Rejected demos trigger an email notification to the submitter.
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