Aden
Release & shareRelease plans

Revive an old track

Plan an anniversary push, a remaster or a catalogue campaign for a song that's already out.

For a track that is already released, including imported back catalogue, New plan makes a revival plan instead.

Create a revival plan

  1. Open the released track and go to Release plans, then press New plan.
  2. Pick the occasion: an anniversary, a new version, a trend, a sync placement or a plain catalogue push.
  3. Set the campaign day. It starts on the next anniversary of the release date.
  4. Say whether a new version (remaster, sped up, acoustic) is part of the push, answer the rest and create the plan.

The plan covers a catalogue refresh, digging up the song's story, an optional new version, a remix contest, playlist re-pitching, the campaign day, paid promotion if you have a budget, and keeping it going afterwards.

Revival plans wear a Revival badge.

Get reminded of anniversaries

Thirty days before a released track turns 1, 5, 10 or 20, everyone on its team gets a notification that opens a revival plan for it.

Run a remix contest

The remix contest milestone walks you through opening a track request with stems and a deadline before campaign day, lining up the best entries as content, and announcing the winner.

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