Plan posts and content ideas
See every post for a release week by week, write drafts from ideas and find hooks and stories in the song.
Posts, week by week
The plan's Posts tab lists every post for the release by week, counted from release week ("6 weeks before", "Release week"). Ideas and posts already written sit in one list, each marked Idea, Draft, Scheduled, Posted or Failed.
- Write turns an idea into a draft and opens it.
- Write this week drafts the next week's ideas in one go.
- Click an idea's title to see its caption and hashtags.
- A clip idea (hook clip, teaser, countdown, story and the like) has a clapperboard. It opens the song's video export on the look that fits, on Pro.
Ideas from the song
The Ideas tab reads the song and finds content in it:
- Hooks: lines from the lyrics people would quote or sing back, with where they sit in the song.
- Story: ideas from what the song is about.
- Genre: formats your genre's audience makes and watches.
Each idea has a button per kind of post it fits, like Hook clip or Quote screen. Press one to put it in Posts on the first free day, ready to write. Press it again, or Undo, to take it out. The refresh button finds different ideas.
A track with lyrics gets all three kinds; one with only a genre gets genre ideas and a nudge to add lyrics. Ideas are part of the Max plan.
A quick post recipe
The Content ideas tab opens with a recipe: an ask, a hook and a shot that fit together. Shuffle until one clicks, then copy it or add it to the plan as a milestone.