Aden
PromoteCampaigns

Send follow-ups

Send a second email a few days later to everyone who hasn't replied, and stop the moment they do.

Most answers come after a nudge. A follow-up goes out a few days after your campaign, from the same address, only to the people who haven't written back.

Add a follow-up

  1. Open a campaign from Campaigns. It can be a draft, scheduled or already sent.
  2. Click Add follow-up.
  3. Pick when it goes, like 3 days later.
  4. Write the follow-up. Keep it short: a line or two that brings your first email back up.
  5. Click Save follow-up.

To add another step, open the campaign again and choose Follow-ups, then Add follow-up. Each step waits for the one before it.

Who gets it

Everyone who got the email before it, except people who:

  • replied, with a yes or a no
  • asked to be taken off your list
  • bounced or unsubscribed

Someone who answers while a follow-up is going out is skipped too. Out of office replies don't count as answers, so those people still get it.

Change or remove one

Open Follow-ups on the campaign and pick the step. Edit changes the text or the wait until it goes out. Delete it from the ⋯ menu to stop it.

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