Track your ad results

The Ads tab in Analytics puts every ad and published post into three goals. A track's own analytics shows the same for the ads and posts that promote it.

• Awareness: getting heard, judged by views and the cost per thousand.
• Conversion: getting the click to Spotify, a pre-save or a link, judged by clicks and the cost per click.
• Fans: turning listeners into followers and saves, judged by results and the cost per result.

Aden picks each ad's and post's goal for you. Change it with the picker on its row.

Bring your results in

• Connect an ad account in Apps & integrations, under Ads: Meta Ads (Instagram and Facebook), TikTok for Business, Google Ads (YouTube and Search) and Spotify Ads. Aden only reads results; it never creates, edits or pauses a campaign. A new account brings in its last 90 days, then updates every night.
• Import a report from the Ads tab: a spreadsheet export by day and campaign from your ads manager or Spotify for Artists. This is how Marquee and Showcase get in. Importing the same days again replaces them.

Read it

• Pillars: a card per goal with its number, cost and trend. Pick one to narrow the list.
• Timeline: ads as bars over the days they ran, posts as dots, releases as dashed lines.
• Funnel: how many people went from seeing to clicking to becoming a fan, and where the money went.

A campaign is matched to a track when its name contains the track's title. Change it with the track picker on its row.