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Sync portal

An organisation-level pipeline for managing sync licensing opportunities (film, TV, ads, trailers, games) across the org's artist teams — kanban stages from lead to placement, with pitched tracks and an activity log per opportunity. Also works with artists, tracks and counterparty companies that aren't on Aden yet, as a conversion funnel to onboard them.

What it is

The sync portal gives your organisation — a sync agency, label, publisher or management company — one place to run sync placements across all the artists you work with. Every brief or opportunity (a film scene, a TV episode, an ad campaign, a game trailer) becomes a card on a pipeline board that moves from lead to placement, with the tracks you pitched and everything that happened along the way.

Using it

  • Add an opportunity. From your organisation's Sync placements page, click New opportunity and fill in the brief: title, media type (film, TV series, advertising, trailer, video game…), the company or music supervisor, an optional fee estimate and pitch deadline, and which of your artists it's for.
  • Work the pipeline. Drag cards across the stages — Leads → Pitched → Negotiating → Licensed → Placed (or Lost). You can also reorder cards within a stage to prioritise. Use the search box and the media-type and artist filters to narrow the board.
  • Pitch tracks. Open a card and add tracks from any artist team linked to your organisation. Each pitched track gets its own status — pitched, shortlisted, approved or rejected — so you always know which song is in the running.
  • Keep the history. Log notes (calls, emails, meetings) on each opportunity; stage changes and pitches are recorded automatically in the activity log.
  • Track license terms. Once a deal is licensed or placed, record the license window (a month, a year, until 2030 — or in perpetuity), the territory, and upload the signed contract (PDF/doc) — it opens securely from the deal and the artist team can read it too. The Placements view lists every done deal sorted by soonest expiry, with statuses like Active, Expiring soon (within 60 days), Expired and Perpetual, so renewals never slip.
  • Artists see where their music landed. Each artist team gets its own Sync placements page showing the films, series, ads and games their tracks were licensed or placed in — with the license window, territory, air date, which of their tracks made it, and which organisation manages the deal. Internal pipeline details (fees, notes, other artists' pitches) stay private to the organisation.
  • Work with people who aren't on Aden yet. An opportunity can be for an external artist (just type their name), the counterparty can be a company that isn't on Aden (free text) or an Aden organisation you pick from the directory, and you can pitch external tracks by title, artist and link. Everything off-platform is marked Off Aden — when the artist joins (or you add them as a team), link the real team and tracks and the deal history carries over.
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