Partnerships

What it is

Partnerships is your home for the companies you work with — brands, agencies, venues, festivals, media, sponsors and more. Instead of keeping partner lists in a spreadsheet or an external CRM, you track each partner's relationship status, the people you talk to there, and the deals you're working on together, right inside Aden. Organisations manage their partnerships from the org workspace; Aden's own partnerships are managed by our team the same way.

Using it

• Add a partner — open Partnerships from your organisation's sidebar (under Deals) and click "Add partner". Give it a name, company type, a status (prospect, contacted, negotiating, active, paused or ended) and a tier (strategic, preferred or standard). Website, description, partnership period and internal notes are optional.
• Track contacts — open a partner and add the people you work with there: name, role, email, phone. Mark one as the primary contact so it surfaces first everywhere.
• Run the deal pipeline — add deals to a partner with a stage (idea, proposed, negotiating, agreed, live, completed or cancelled), an optional value with currency, and an expected close date. The list page totals your open deals per currency.
• Keep it current — change a partner's status straight from the detail page header, or filter and search the list to find who you're looking for.

Only organisation owners and admins can add or edit partners; other members see everything read-only.