# Plan posts and content ideas
Source: https://docs.aden.space/docs/help/release-share/releases/posts-and-ideas

See every post for a release week by week, write drafts from ideas and find hooks and stories in the song.
## Posts, week by week [#posts-week-by-week]

The plan's **Posts** tab lists every post for the release by week, counted from release week ("6 weeks before", "Release week"). Ideas and posts already written sit in one list, each marked **Idea**, **Draft**, **Scheduled**, **Posted** or **Failed**.

* **Write** turns an idea into a draft and opens it.
* **Write this week** drafts the next week's ideas in one go.
* Click an idea's title to see its caption and hashtags.
* A clip idea (hook clip, teaser, countdown, story and the like) has a clapperboard. It opens the song's video export on the look that fits, on Pro.

## Ideas from the song [#ideas-from-the-song]

The **Ideas** tab reads the song and finds content in it:

* **Hooks**: lines from the lyrics people would quote or sing back, with where they sit in the song.
* **Story**: ideas from what the song is about.
* **Genre**: formats your genre's audience makes and watches.

Each idea has a button per kind of post it fits, like Hook clip or Quote screen. Press one to put it in **Posts** on the first free day, ready to write. Press it again, or **Undo**, to take it out. The refresh button finds different ideas.

A track with lyrics gets all three kinds; one with only a genre gets genre ideas and a nudge to add lyrics. Ideas are part of the Max plan.

## A quick post recipe [#a-quick-post-recipe]

The **Content ideas** tab opens with a recipe: an ask, a hook and a shot that fit together. Shuffle until one clicks, then copy it or add it to the plan as a milestone.

## Related [#related]

* [Posts](/docs/help/promote/posts)
* [Short videos for socials](/docs/help/release-share/snippet-video)