# Google Search Console
Source: https://docs.aden.space/docs/help/promote-grow/search-console

Connect a team's or organisation's Search Console property to Aden and read the searches, impressions, click-through rate and ranking positions behind their website traffic.
{/* Generated by `bun docs:publish` from docs/features/search-console.md: edit the spec, not this file. */}

## What it is [#what-it-is]

Aden's Website analytics tell you what happened **after** someone arrived. The
Search tab tells you what happened **before**: the exact phrases people typed
into Google, how often you were shown, how often you were clicked, and where you
ranked.

Connect it once with the Google account that owns your Search Console property.
Aden reads that data. It can't change anything in Search Console.

## Using it [#using-it]

### Connect [#connect]

1. Open **Analytics → Search** (an organisation finds the same panel on its
   **Analytics** page).
2. Click **Connect Search Console** and sign in with the Google account that
   owns the property.
3. If one of your verified Aden domains matches a property on that account,
   Aden selects it for you and you're done. Otherwise pick the property from the
   list.

Don't have a property yet? Add your domain in Search Console first. Google
needs to verify it there before any data exists to read.

### Read it [#read-it]

* **Clicks, impressions, click-through rate, average position** for the range
  picked in the analytics header (7 / 30 / 90 days), each with the change
  against the previous period of the same length.
* **Top searches**: the queries people used, with clicks, impressions and your
  average position for each.
* **Top pages**: which of your pages Google actually sends people to.

The Search tab also shows **SEO overview** (organic clicks and queries from
the same property) and **AI search visibility** (AI Overviews when Google
reports them). Refresh on a card drops the hour-long cache.

Google finalises a day's search data about two days late, so the range always
ends two days ago. That's Google's lag, not a gap in Aden.

### Change or disconnect [#change-or-disconnect]

The bar above the metrics shows the selected property and the Google account it
came from. Pick a different property from the dropdown at any time, or
**Disconnect** to stop reading and delete the stored Google tokens. Your
Search Console account keeps every metric either way.