# Organisation leads
Source: https://docs.aden.space/docs/help/promote-grow/organisation-leads

An organisation's or a team's own sales pipeline, festivals, brands, venues and partners they are chasing, running on the same `leads` table AND the same board, table and record sheet as Aden's internal pipeline, parameterized by scope. Socials and a first contact are captured on the create form.
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## What it is [#what-it-is]

Your own CRM, for an organisation or a single artist team. Track every
festival, brand, venue or partner you are chasing, from first contact to won
or lost, without leaving Aden.

A lead carries a name, the company behind it, a status and priority, an
estimated deal value, who on your team owns it, what the next action is and
when, plus free-form notes. Link the people you are talking to straight from
your contacts (or create a new contact on the spot), and log every call, email
and meeting on its timeline.

Find it in the sidebar, **Deals → Leads** in an organisation, **Leads** in a
team, or press **⌘K** and type "leads".

## How to use it [#how-to-use-it]

* **Add a lead**: "New lead" on the pipeline, or ⌘K → "New lead". Paste the
  socials (any platform, one link or a whole list) and add the first contact
  right there.
* **Work the pipeline**: filter by status, search by name, company, source or
  owner. Open a lead to change its status inline.
* **Add the people**: link contacts your organisation already has, or create a
  new contact from the lead. The first person added becomes the primary one.
* **Keep the history**: log notes, calls, emails and meetings. Status changes
  are logged automatically.
* **Close it**: move it to Won, Lost or Dormant. Prefer that over deleting:
  deleting removes the people links and the timeline with it.

Only members of that organisation or team can see or work its pipeline.