# Opportunity scout
Source: https://docs.aden.space/docs/help/promote-grow/opportunity-scout

From a leads board, brief an agent for one artist (shows, sessions, sync, a label, press, a brand, somewhere, sometime) and it fills the Review sheet with who to contact, why, how the artist is already connected, the channels it found published, and a drafted first message, then drafts a roadmap of what to do first, owned by the team by role. Adding a suggestion writes a real lead with its contact, notes, draft and a dated follow-up.
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## What it is [#what-it-is]

Finding who to contact is the slow part of getting an artist booked, signed,
placed or covered. The scout does that part. On **Leads**, press **Find
opportunities**, say which artist, what you are after, where and when, and
add any constraints in your own words. A few minutes later a **Suggested**
column appears on the board.

Each suggestion is one company: a venue, a festival, a booking agency, a
studio, a label, a supervisor, a magazine or a brand. Open it to see why it
fits, how the artist is already connected to it through people on Aden, the
contact channels that were actually found published, the pages that back it
up, and a drafted first message with the artist's press kit link.

**Add lead** turns it into an ordinary lead in New, with the person on it, the
evidence in the notes, the draft on the timeline and a next step ("Send the
drafted intro") with no date. You set the date when you plan to send, so a
batch added in one review does not all turn overdue the next morning. A shows brief
on an organisation also opens a show prospect on Prospecting; a sync brief
also opens a card on the sync board. **Skip** keeps that target from coming
back for the same brief.

Switch on **Every week** and the brief runs again by itself until you switch
it off. Earlier briefs have their own tab in the sheet with what they
produced, so you can run one again or stop it.

With a Gmail inbox connected, a suggestion also says when you last emailed
that company. Each draft carries a score out of 100 with what to fix.

Nothing is contacted. The scout finds and drafts; you send.

## The roadmap [#the-roadmap]

The suggestions say who. The roadmap says in what order. Open it from
**Roadmap** on the scout line above the board, or switch the Review sheet
to **Roadmap**.

After the first run that finds something, the scout drafts a plan for the
brief: a goal ("3 shows won"), lanes for each way in (through people you
know, through an agency, direct, follow up and close) and steps with a
date and an owner. Warm paths come first, then targets that open several
doors at once, then direct pitches. Dates work back from the brief's
timing.

* **Paths** shows lanes down and Now, Next, Later across.
* **Timeline** shows every step by the week it is due.
* **Owners** come from the titles on the artist's team: intros go to the
  artist, pitches to a booker (else a manager), the press kit and fees to a
  manager. Set titles in the team's members settings.
* **Change anything by hand**: tick, rename, reassign, redate, move to
  another lane, add or delete a step.
* **Change it in words**: "Lio is on tour until November" or "Nova can't
  play weekdays". The scout lists the changes with a reason each; keep the
  ones you want and apply them.
* **Steps tick themselves** when their lead is emailed or moves past New,
  and closing steps when it is won.

The lanes are ordinary milestones, so the plan is also on the team's or
organisation's **Milestones** board and timeline.

* **Where** is what the scout searches around. A country, a city or a region.
* **When** goes into the drafts as the ask. Leave it empty for "any time".
* **Constraints** are read as instructions. Capacity, fee floor, which genres
  to lean on, who not to contact.