# Branding
Source: https://docs.aden.space/docs/help/promote-grow/branding

Lets a team attach their own domain name to their Aden profile or a specific release, configure email sending from that domain, buy new domains through the built-in registrar, and create personal colour themes for the editor.
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## What it is [#what-it-is]

Custom domains let you point your own web address (e.g. `yourband.com`) at your
Aden artist profile or at a specific release. An album, a track, a tour, or an
event. Visitors who open your domain see your Aden content without any Aden
branding in the URL.

The same domain can also be used as the **from address** for emails Aden sends
on your behalf, so your audience receives mail from `hello@yourband.com` instead
of a generic Aden address.

If you do not own a domain yet, you can search for and purchase one directly
inside Aden. Teams on the Max yearly plan receive one domain purchase at no extra
charge.

Custom **colour themes** let you save personal palettes for the editor so you
can apply your visual identity with one click when working on tracks, albums, or
other content. That is website and editor chrome. The act's artistic identity
(persona, signature sound, motifs) lives under Settings → Info.

## Using it [#using-it]

### Connecting a domain you already own [#connecting-a-domain-you-already-own]

1. Go to **Settings → Domains** for your team.
2. Click **Add domain** and type your domain name (e.g. `yourband.com`).
3. Aden registers the domain with Vercel and shows you the DNS records to add at
   your registrar (usually an A record and a CNAME).
4. Add those records, then click **Verify**. Verification can take a few minutes
   up to 24 hours depending on your DNS provider.
5. Once verified, the domain is live and points at your team profile by default.

To point the domain at a specific release instead of your profile, open the
domain's settings and choose the target: album, track, tour, or event.

### Buying a new domain [#buying-a-new-domain]

1. Go to **Settings → Domains** and open the **Search** tab.
2. Type the name you want. Aden suggests variations and shows pricing.
3. Select a domain, enter your contact details, and confirm the purchase. Max
   plan holders with yearly billing see a free-domain offer at checkout.
4. The domain is automatically added to your team and enters the verification
   flow above.

### Enabling email sending from your domain [#enabling-email-sending-from-your-domain]

1. On any verified domain, click **Enable email**.
2. Aden shows additional DNS records to add (SES verification records).
3. After DNS propagates, click **Verify email**: the domain's email status
   updates to `verified` and emails sent by Aden on your behalf will use it.
4. Use **Send test email** to confirm delivery before going live.

### Creating a custom colour theme [#creating-a-custom-colour-theme]

1. Go to **Account → Themes**.
2. Click **New theme**, choose your colours, give the theme a name, and save.
   You can store up to ten themes per account.
3. The theme is available in the editor colour picker wherever theming is
   supported.