# Press kit
Source: https://docs.aden.space/docs/help/promote-grow/brand-press-kit

Teams and organisations build a multi-color brand palette (up to 12 colors) that themes their public profile and is published, together with logos, banner, artists, and links, on a public "Brand & Press Kit" page.
{/* Generated by `bun docs:publish` from docs/features/brand-press-kit.md: edit the spec, not this file. */}

## What it is [#what-it-is]

Your brand colors are part of your identity. Teams and organisations can build
their own color palette, up to 12 colors, that shapes how their public
profile looks: the palette drives the profile gradient, and the first color is
used as the accent throughout.

The palette is also published on your public **Brand & Press Kit** page,
alongside your logos, profile picture, banner, artists, and links. A single
page you can hand to promoters, journalists, and designers so they always use
the right assets and the right colors.

## Using it [#using-it]

### Building your palette [#building-your-palette]

1. Go to **Settings → Website** for your team (or your organisation's
   settings).
2. In the **Brand colors** section, click **+** to add a color, then click any
   swatch to fine-tune it with the color picker (or paste a hex value).
3. Reorder matters: the **first color is your accent**, and the gradient
   preview above the swatches shows exactly what visitors will see.
4. Save. Your public profile updates immediately.

### Sharing your press kit [#sharing-your-press-kit]

* Your team press kit lives at `yourprofile/brand` (e.g. `/@yourslug/brand`);
  organisations have the same page at `/o/yourslug/brand`. `/epk` works too
  (`/@yourslug/epk`), so you can hand out whichever name a promoter expects.
* Click **View press kit** in the Brand colors section of settings to open it.
* On the press kit, every color is a click-to-copy swatch (hex and RGB), and
  the gradient strip copies the exact CSS gradient used on your profile.