# Brand academies
Source: https://docs.aden.space/docs/help/promote-grow/brand-academies

Brands join as organisations (a 'brand' entity type), front themselves with featured ambassador artists, and run branded artist-development programs, which are writers camps with kind='program', reusing the whole camp machinery. E.g. a "JBL Music Academy with Martin Garrix".
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## What it is [#what-it-is]

Brands: think a speaker maker running a music academy fronted by a famous
DJ: can operate on Aden as organisations, just like labels, agencies and
coaches. A brand links the artist teams it works with, follows their releases
and progress with a promo-oriented level of access (never their finances or
legal data), and runs its initiatives as **programs**: named, dated
artist-development efforts like an academy, a bootcamp, or an ambassador
campaign.

A program works exactly like a writers camp, because under the hood it is
one. You get the full camp toolkit: a people and teams roster, personal
invites, a public signup page with custom questions and an optional join
price, studio sessions with AI-assisted lineups, and visibility on calendars,
ICS feeds and mobile. The only difference is the label and where it's listed.

The brand's **featured artists**, the ambassadors fronting its academy, are
marked on the organisation's linked teams themselves, so they apply across
everything the org does.

## Using it [#using-it]

* **Join as a brand**: create or claim an organisation and pick the
  **Brand** entity type in Settings → Entity types. Linked artists share a
  promo-oriented slice of their workspace by default; every grant stays
  editable per link and per member.
* **Feature your ambassador artists**: on the Teams board, hover an actively
  linked team and click the star. Featured teams get a "Featured artist"
  badge; you can feature as many as you like.
* **Create a program**: open **Camps** in the sidebar and hit "New camp"
  (a program is just a camp. Same list, same tools). Name it, set the window
  and sessions, then manage it like any camp: invite the roster, open the
  public signup link for applications, and plan sessions.
* **Promise and deliver benefits**: under the program's Settings → Benefits,
  list what participants get (the JBL goodie bag, hardware, licenses). The
  perks show on the public signup page as "What you get", and on the roster
  you tick off per participant what has been handed out.
* **Go fully white-label (paid add-on)**: with white-label enabled on the
  organisation, everything an applicant sees carries only the brand's own
  identity: the program's signup page and its link preview, the organisation's
  public pages, and every mail the program sends. The way a real academy's
  "complete your application" mails look. Not self-serve: Aden staff enable it
  as part of the organisation's deal.