# Artist identity
Source: https://docs.aden.space/docs/help/promote-grow/artist-identity

Optional per-act branding (persona, sound, visuals, tagline) that flavors release-plan drafts and chat, without blocking a release.
{/* Generated by `bun docs:publish` from docs/features/artist-identity.md: edit the spec, not this file. */}

## What it is [#what-it-is]

Identity is the act's personal branding: who they are, what they stand for, signature sound, visual motifs, colors, tagline, and the story every release should still tell. It lives on the **team** (the act), not on your user account, so two acts you run can sound different.

It is optional. Empty identity never blocks a release.

Vocalist, DJ, and producer can all fill the same fields. Pick any mix of roles.

## Using it [#using-it]

1. Open the act's **Settings → Info**. Identity is a section on that page.
2. Answer the prompts (tagline, who you are, sound, visual motif, colors, references). Save. Clearing every field stores nothing.
3. Open a track **Release plans** wizard or an existing plan. The identity card sits next to planning. New suggested posts and milestones pick up the tagline, who-you-are, sound, and visual notes.
4. Team chat also sees the identity, so replies can stay in this act's voice.

Editing identity later does not rewrite a plan you already saved. The card still shows the live identity.

Website colors and press-kit chrome stay on **Settings → Website**. Those are page chrome, not this act's artistic identity.