# Ads marketplace
Source: https://docs.aden.space/docs/help/promote-grow/ads-marketplace

Self-serve ads bought by organisations and shown to free users, with genre targeting, CPM budgets and house-ad fallbacks.
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## What it is [#what-it-is]

Organisations can promote their artists to musicians on Aden. An ad is a small
card, headline, optional image and call-to-action, shown to users on free
plans, targeted by musical genre. Clicks land on the promoted artist's public
Aden profile or on any link you choose (a Spotify release, a shop, a show).

Ads run on every free-tier surface: the sidebar of the web and desktop app,
the mobile app's home dashboard, public artist profiles of free-plan teams,
and public upload pages while files are being sent, plus partner sites that
embed the Aden SDK.

You pay per thousand impressions (CPM) against a budget you set. When the
budget is delivered the campaign pauses itself. There's nothing to cancel and
no way to overspend. Members of teams on a paid plan never see ads, and
paying teams' public profiles and upload pages stay ad-free.

## Using it [#using-it]

**Create a campaign**: as an organisation admin, open your organisation's
**Ads** page and choose **New ad**. Give it an internal name, a headline and
body, optionally a creative image, and pick the destination: one of your
artists' profiles or a custom link. Save it as a draft or submit it straight
for review: every campaign is checked by the Aden team before it goes live,
usually within one business day. If a campaign is rejected you see the
reviewer's reason on the campaigns table; edit the ad and resubmit.

**Target and budget**: pick genres to reach (leave empty to reach everyone),
choose placements (web, mobile, desktop, partner sites), set a budget in euros
and an optional schedule. Once approved, the campaign serves on its own
schedule; pause and resume it whenever you like.

**Track results**: the campaigns table shows impressions, clicks, CTR and
delivered spend per campaign, live. Pause, edit or archive a campaign at any
time; duplicate a finished one to run it again with a fresh budget.