# Run a brand academy
Source: https://docs.aden.space/docs/help/organisations/brand-academies

Join as a brand, feature your ambassador artists, and run academies and bootcamps as programs.
A brand, say a speaker maker running a music academy fronted by a famous DJ, works on Aden as a business, just like a label or an agency. It connects the artist teams it works with, follows their releases and progress, and runs its initiatives as programs.

## Join as a brand [#join-as-a-brand]

1. Create your business, or claim it from an invite.
2. Open **Settings → Entity types** and pick brand.

Artists who connect share a promotion-focused slice of their workspace by default, never their finances or legal papers. Every grant stays editable per team and per member.

## Feature your ambassadors [#feature-your-ambassadors]

On **Teams**, hover a connected team and click the star. Featured teams carry a featured artist badge everywhere your business shows them. Feature as many as you like.

## Run a program [#run-a-program]

A program, like an academy, a bootcamp or an ambassador campaign, is a writers camp under another name. You get everything a camp has: a roster, personal invites, a public signup page with your own questions and an optional price, sessions with lineups, and calendars on web and phone.

1. Open **Camps** and click **New camp**.
2. Name it, set the dates and sessions.
3. Invite people, or open the signup page for applications.

See [Writers camps](/docs/help/organisations/writers-camps) for every step.

## Promise and deliver the perks [#promise-and-deliver-the-perks]

List what participants get, like a goodie bag, hardware or licences, under the program's **Settings → Public page → What you get**. They show on the signup page. On **People**, tick off what each person has been handed.

## Only your brand on show [#only-your-brand-on-show]

White-label, a paid extra, removes Aden from everything applicants see: the signup page, its link preview, your public pages and every email the program sends. See [White-label your business](/docs/help/organisations/public-organisation-pages/white-label).

## Related [#related]

* [Create a business](/docs/help/organisations/set-up/create-a-business)